New industry research initiative invites UK event agency leaders to assess where their businesses stand on sustainability – and discover the commercial opportunities shaping the sector.
Mash Media, publisher of CN (Conference News), and Sustainability Simplified, a specialist sustainability consultancy for the events industry, have today launched the UK Event Agency Sustainability Benchmark – a new research initiative designed to give UK event agencies a clear, honest picture of where they stand on sustainability and where the biggest commercial opportunities lie.
The benchmark is open to all UK event agency leaders and takes approximately 10 minutes to complete. Participants will receive a personalised assessment report showing how their agency compares across four key areas: Strategy & Action, Carbon & Net Zero, Staff Engagement, and Clients, Events & Suppliers.
About the benchmark
The UK Event Agency Sustainability Benchmark explores what sustainability means commercially for agencies today. It examines how sustainability is influencing client expectations and new business activity, what clients are genuinely prepared to pay for, and where agencies can find competitive advantage by strengthening their sustainability proposition.
Individual responses are entirely confidential. Aggregated findings will be published in a full industry benchmark report once the research closes, giving participants and the wider sector a clearer picture of sustainability across UK event agencies.
What the benchmark covers
The benchmark assesses agencies across four areas:
• Sustainability strategy and planning
• Carbon measurement and Net Zero planning
• Staff training, accountability and engagement
• Client expectations, Events and Suppliers
“Sustainability is fast becoming a commercial issue, not just an ethical one. Agency leaders tell us it is showing up more and more in pitches and procurement, but there is very little hard data on what that means in practice. This benchmark is designed to change that. We want to give agencies a benchmark to measure progress against, and help the sector understand where the real opportunities are.”
— Jonny Hammond, Head of Marketing (Publishing) at Mash Media
How to take part
The UK Event Agency Sustainability Benchmark is open now. UK event agency leaders can complete the assessment here. It takes around 10 minutes and participants will receive:
• A personalised assessment report immediately on completion, showing performance across the four key areas
• The full industry benchmark report once the research closes, including sector-wide trends, challenges, commercial opportunities and how their agency compares to the benchmark
All individual responses are treated in strict confidence, and all published findings are anonymous.