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ICE Announces Partnership with JLLive

In-House Corporate Events (ICE) has announced that JLLive, an events and experiences organiser, has become the initiative's latest sponsor.

ICE was launched in 2015 with the aim of "inspiring, rewarding, and giving recognition to in-house corporate event planners". Since its inception, the ICE initiative has aimed to provide support, inspiration and education to the corporate community through its workshops, focus groups and industry research reports. 

JLLive delivers immersive and interactive live, hybrid and on-demand events and experiences for agencies and corporates.

Phil McMichael, managing director of JLLive said: “We’re really excited to be part of the ICE community at this challenging time. As many businesses are looking to retain travel and business constraints to protect staff for the immediate future, corporate event managers are already looking at alternative solutions to engage their ‘zoomed out’ audiences for their key events in 2021.

“We are ‘film and telly folk’, here to disrupt the current supplier virtual events offering. Delivering live broadcasts night-after-night for the likes of BBC, ITV and Netflix gives us the upper hand in delivering virtual and hybrid experiences.

“With access to professional studios at BBC Television Centre & BBC Elstree, we’re about so much more than a new ‘virtual’ software platform.”

Anita Howard, founder and director of the ICE added: “We are really excited to have JLlive on board. The work that we do wouldn’t be possible without the continued support from our sponsors, and it’s great to see companies and industry leaders getting behind our vision - to recognise the hard work and creativity of the in-house corporate today. We want to make the events market more collaborative and are continually looking for innovative and creative ways to deliver ICE’s core values - to recognise, reward, inspire and educate the community.

"Having the support of companies like JLLive further solidifies our mission. We are huge believers in sharing best practice and creating new ideas, and having the support and expertise of a knowledgeable company like JLLive, gives us the confidence to achieve this.”