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GPJ strengthens leadership team with new hires

Experience marketing agency George P. Johnson (GPJ) has beefed up its senior leadership team with the appointments of Trudy Hardingham and Elle Shoben to the roles of Creative Services Director and Head of Talent and Culture, respectively.

Hardingham joins GPJ following over a decade at FCB Inferno, where she most recently held the position of Operations Director. Shoben joins from not-for-profit Social Finance, where she was HR Director, following nearly 20 years’ experience in corporate talent management across PwC, Reuters and Barclays Investment Bank.

The latest appointments follow Fran Elliott, who joined as the agency’s first Head of Integrated Production from Momentum Worldwide, and Caroline Sparkes, appointed GPJ’s Head of Growth. She will build on five years of growth that has seen the business double in size.

The fresh hires follow recent structural changes at the agency and Jason Megson, VP, Managing Director, GPJ UK & Nordics comments: “I was clear from the moment I first met Trudy that she was genuinely passionate about people, craft and great ideas, plus she has a can-do pragmatism that will have an immediate impact across the agency and with our clients. As for Elle, there has never been a better time for someone with her gravitas and experience to join GPJ. She brings PLC level know-how and strategy to our organisation’s most important asset, its people.”

Founded in the US over 100 years ago, GPJ now has 1,440 experts operating in 30 offices, all part of Project Worldwide - an independent and global network of multi-disciplined marketing agencies.