etc.venues sees growth in enquiries and contracts
etc.venues has recently seen a growth in enquiries and contracts, showing a return of confidence in the events, conference and training sector.
Adam Simpson, director of marketing at etc.venues, said: “There are very encouraging signs that many event planners are gaining in confidence to book live events. We have seen strong and consistent weekly growth since 19 July in the number of enquiries we’ve received, in the value of the enquiries and in the contracts signed, with substantial increases in the last six weeks compared to the previous six weeks.”
“Most striking is the increasing value of the live events that bookers are discussing with us. The total value of enquiries in recent weeks is £9.4m compared to £4.9m in the prior six weeks – an increase of 92% and a clear indication that big events are on their way back.”
He added: “At the same time, the number of enquiries for live events is growing steadily even in the absence of a positive Government announcement to boost confidence. The total number of enquiries over the last six weeks is up by 30% compared with the six weeks before 19 July. The majority of the events are scheduled to take place in Q4 this year, with a good pipeline for 2022.”
“Event bookers are also demonstrating their commitment to running these events. We’ve contracted events worth £5.2m over the past six weeks compared with £1.6m the six weeks prior - a 225% increase. This level of growth, week after week during a traditionally quieter period for sales, is very encouraging.”
etc.venues attributes the sales successes partly to its decision to invest in having many of its sales team in place throughout the pandemic to service its customers’ needs.