emc3 Collective has launched a new healthcare events agency.
The brand, called emc3 Life, will focus on pharmaceutical and healthcare clients, reflecting what the group describes as growing demand for more tailored and human-centred events in the sector.
The move draws on healthcare expertise that, reportedly, already exists within the business.
emc3 says its team brings more than 100 years of combined experience across pharmaceutical and healthcare events, including knowledge of compliance requirements and stakeholder engagement. That experience will now sit within a standalone brand.
Projects for Google, Microsoft and TikTok have shaped emc3’s operations
emc3 Life will combine healthcare delivery with approaches developed through emc3’s work in the technology sector, including projects for HP, Google, Microsoft, TikTok and Checkout.com, which the group says have shaped its creative and operational models.
The agency will also draw on sustainability consultancy From Now, part of the wider emc3 Collective. This means healthcare clients will be offered sustainability strategy, delivery, measurement and reporting as part of event programmes rather than as an add-on.
Jan Wittkopp, vice-president of emc3 Life, said: “Healthcare audiences are looking for experiences that feel relevant, tailored, engaging and human, not transactional.
“emc3 Life brings deep healthcare experience, strengthened by the innovation and insight we’ve gained working with leading tech brands.”
The group holds B Corp certification and Gold-level EcoVadis accreditation. Sustainability and wellbeing will be positioned as core components of the new healthcare offer.
“We’ve seen clear demand in the healthcare market for a more human approach”
Lee-Anne Caldwell, group managing director of emc3 Collective, said: “We’ve seen clear demand in the healthcare market for a more progressive, human approach, rather than defaulting to the traditional TMC models.”
The launch follows recent expansions across B2B, B2C, experiential and sustainability-led services within the wider emc3 Collective.
