Global events agency emc3 has officially partnered with MYVA (My Venue Assistant) to strengthen its venue sourcing capabilities and meet the growing demand from clients for expert venue support.
As emc3 continues to broaden its service offering, the agency is seeing a significant increase in venue sourcing requests for events of all sizes, ranging from high-impact brand activations to large-scale conferences with 20 to over 24,000 attendees.
To ensure clients receive the same level of strategic thinking, attention to detail, and creative flair that emc3 is known for, the team is bringing in specialist support through MYVA.
At the helm of MYVA is Karen Small, who brings over 18 years of experience across the events industry, spanning corporate hospitality and event management, leading global customer experience programmes for brands including Hilton, Marriott, and IHG, and holding senior positions at UK event agencies overseeing account management and supplier relations.
Lee-Anne Caldwell, managing director at emc3 said: “We’re always looking at ways to go further for our clients. Partnering with MYVA enables us to meet demand without compromising on quality. As a dedicated specialist with brilliant relationships across the industry, MYVA will help us continue to deliver unforgettable experiences in the right spaces.”
This partnership is part of a wider growth strategy for emc3 to evolve its end-to-end offering, providing clients such as HP, Microsoft, Google, and TikTok with best-in-class services from venue sourcing to experience design, production, content, and measurement.
It also enables MYVA to further grow its client base while continuing to build insight through ongoing work with existing clients, partners, and agencies including Thomson Reuters, Tucana, VISIT FLORIDA, GoCrisp, BVA BDRC, and others across the fintech, HR, and gaming sectors.