Lincolnshire-based EDGE Venues has announced, 30 March, the launch of EDGE Destinations, a marketing platform designed to help convention bureaux ensure their destinations stand out, engage the right buyers, and convert visibility into bookings in the UK Meetings & Events market.
With 300+ destinations across 145 countries and access to a network of agencies and corporate buyers, EDGE Destinations promises users the opportunity to:
- Highlight unique selling points with Destination Spotlights
- Publish case studies, FAM trip insights and video content
- Manage RFPs and offers centrally with clear reporting
- Access analytics that track buyer engagement and ROI
CEO of EDGE Venues, Jacqui Kavanagh, said: “Destinations face immense pressure to stand out in a crowded international market. EDGE Destinations empowers them to connect with qualified buyers, show the value of their offering and measure impact in real time.”
Managing director, Scott Ford, added: “We’ve built EDGE Destinations with the MICE community. It’s not just about visibility – it’s about influence. Destinations can now reach buyers ready to book, understand what drives their choices, and convert interest into tangible business.”