DRPG launches virtual theme park for online event
Creative communications group DRPG has announced that it will opening up its annual thought leadership event, DRPGBIGtalk, to the wider public for the first time ever.
The event will feature interactive content and industry guest speakers, all hosted within a fully immersive and interactive online experience built within a digitally gamified theme park, titled ‘BIGtalk World’.
The three day experience will include live and on-demand sessions hosted by guest speakers including June Sarpong OBE, the BBC’s first director for creative diversity, broadcaster and facilitator David Meade, and the professor of happiness Bruce Hood, plus speakers from the DRPG team along with organisations including Nationwide Building Society, Direct Line Group, the Institute of Internal Communications and Channel 5’s The Gadget Show.
The digital world uses browser-based WebGl modelling to allow delegates to explore the three dimensional low poly park and interact with each attraction within the experience to receive content within the creative communications sphere.
The three days of DRPGBIGtalk will be wrapped up with an evening TV show broadcast, 'Step Right Up!', which will feature celebrity guests, corporate entertainers and interactive challenges.
The online experience has been created with the aim of "bringing communications professionals together online to see what is possible in the world of online events and to share the experiences and learnings taken from the current climate".
Richard Hingley, group creative director at DRPG, said: “This is a unique opportunity for us to showcase how powerful and engaging online experiences can be when we harness the technology to think beyond just the experience itself, with focus on the purpose and desired outcomes for the communication. With online events, the only limits are your imagination and with this being a rollercoaster of year for many people, no less those in the world of communications, we decided that this metaphor was a great way of connecting the experience of learning with the experience we’ve been having over the last few months and so DRPGBIGtalk World was conceived.
As well as offering value to people through the plethora of content, we want to create the sense that this is a real world experience where people can enjoy a little escapism and fully immerse themselves in a fun, entertaining and learnings filled adventure.”
DRPGBIGtalk will run from 29 September to 1 October, all hosted online in the DRPGBIGtalk world theme park.
To register for the event, click here.