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DW Superstars initiative

The Delegate Wranglers launch DW Superstars

The creators of The Delegate Wranglers launched DW Superstars, a new "recognition of excellence" system for those looking for endorsements whilst working within the group, on 5 January.

Inclusive of all those in the events industry, the DW Superstars initiative allows participants to carry testimonials based on the number of third-party endorsements they receive, while those looking to work with them can see the levels of success attached to their profiles.

The DW Superstars forms part of the Delegate Wranglers’ objective to "inject more momentum into the community" and aims to encourage customers to leave testimonials about businesses taking part in the initiative on their DW website directory. These listings will then made accessible to others throughout the event industry and will also be visible on the business' profile in the form of superstars.

Founder of Delegate Wranglers, Neil Thompson, said: “We’re really keen that The Delegate Wranglers take on some of the responsibility to inject activity into the industry, to help our suppliers and planners win business, and to give confidence to the organisers on the platform to host events as soon as they can. 

“We know endorsements really move businesses, with recent studies telling us that 97% of B2B customers cited testimonials and peer recommendations as the most reliable type of content. So we hope this makes booking that little bit easier for everyone.”

The first member of the Superstars initiative has been confirmed as RA Venues and Levy UK, two brands within Compass Group UK, which manages event space and catering at a number of cultural, heritage and sport destinations within the UK. The brands have taken packages for 25 of their properties throughout the UK.

Head of sales for RA Venues, Tracey Astles, said: “To be involved in this project as the very first member is super exciting for RA Venues. Not only is this a fantastic opportunity for us, in that we can increase our profile by letting our existing clients shout about how good we are, but it’s also going to be really powerful tool for the industry, to help build confidence and trust on The Delegate Wranglers platform.”