Coventry Building Society Arena has secured a string of new event wins as it continues to see growth in its conferences, exhibitions and events business.
The venue, which offers over 20,000 sqm of flexible event space and is a centre for business, sport and entertainment, has sealed deals that will see 27 new events hosted over the next six months.
Alongside high-profile live entertainment events including shows from Tom Grennan, Ed Sheeran and Bob Dylan, the venue has built on a strong pipeline for its conference, exhibition and meetings business.
The venue has seen enquiry levels rise by 50 per cent compared to 2023, with enquiries now being converted into event bookings, including bookings for private corporate conferences and exhibitions that will be open to the public.
Over the next six months the venue will provide the backdrop for conferences organised by major national and international businesses in sectors including retail, energy, sustainability, communications and financial services.
New exhibitions and shows attracted include the Winter Tattoo Festival, Childcare & Education Expo’s SEND Conference, Toolstation and more.
The series of new events follows a period of continued investment at Coventry Building Society Arena, including the opening of new 1,000 sqm multi-functional event space ‘The Curve’ earlier this year.
Coventry Building Society Arena is also in the final stages of a multi-million-pound refurbishment of its onsite four-star Doubletree by Hilton Hotel, with all 121 bedrooms being renovated, a new-look lobby and restaurant.
Jenni Ford, director of sales and marketing at Coventry Building Society Arena, said: “The new events secured for the coming months highlight the versatility of the venue, with major artists, large corporates and exhibition organisers putting their trust is us to deliver the best possible experience for their events.”
She added: “This builds on a successful first half of the year and will carry that momentum through into 2026. This now only showcases our ability to deliver incredible experiences, but by attracting new events we are also providing a direct economic benefit to the region.”
“Our reputation continues to grow as a trusted partner for delivering world-class events, from national conferences, large-scale exhibitions and huge music events to small meetings, private events and community activities.”
