Brand experience agency, Cheerful Twentyfirst, is delivering a major new project at this week’s SXSW festival in Austin, Texas.
The agency is partnering with a longstanding client to deliver a after hours activation.
Collaborating with a leading lifestyle magazine publisher, Cheerful Twentyfirst is supporting the delivery of an after-hours brand experience designed to elevate the brand’s presence, build affinity as a leading media house and nurture advertorial relationships among a growing marketing audience.
The activation will welcome guests into a 90s inspired editorial after party, designed to evoke FOMO (fear of missing out) among Austin’s festival crowd.
Georgina Burrows, global strategy director at Cheerful Twentyfirst said: “This was a fantastic brief and an opportunity to create something truly distinctive. Our client had a clear vision from the outset and we are delighted to help them deliver a creative differentiator within Austinʼs highly experiential landscape.”
Steve Quah, CEO of Aeorema Communications plc. added: “We have a wonderful creative synergy with this client. We started working together at Cannes Lions, and to now be trusted with their Austin activation speaks volumes about the partnerships and expertise weʼre building. The project marks another significant step in the Groupʼs U.S. growth strategy, reinforcing our expanding footprint and continued momentum in the market.”
