Brand experience agency, Cheerful Twentyfirst, has launched its latest strategic whitepaper: GOLDFISH. GOOSE. DINOSAUR, The Art of Attention.
Based on hundreds of client conversations over the last 12 months, this paper unpacks how brands can earn, sustain, and leverage the most valuable commodity in modern event marketing: attention.
In GOLDFISH. GOOSE. DINOSAUR— The Art of Attention, the agency explores why attention is both the most sought-after and the most misunderstood metric, and how event marketers can leverage it to make the most of their budgets in 2026.
Key insights include:
- The modern shift in attention – how we havenʼt lost focus, weʼve adapted to information overload and refined our taste.
- How not all attention is created equally and how to move an audience from disengaged into flow state.
- The cognitive biases to address upfront, and why relying on old methods or ʻdinosaurʼ tactics will leave your brand ignored or forgotten.
- Why creative differentiation will win over audiences, every time.
Georgina Burrows, head of strategy at Cheerful Twentyfirst said: “Why invest your marketing budget in a six or seven-figure activation if none of your key messages land? Our whitepaper proves that brands donʼt need to shout louder, they need to create moments worth staying for.”
This whitepaper launches under the agency’s new strategic insights series, trademarked as the Audience PlaybookTM.
GOLDFISH. GOOSE. DINOSAUR— The Art of Attention is available to download here.
