Business travellers all charged up for innovation
Research by travel management platform CWT shows that 71% of global business travellers embrace travel innovation, with portable chargers emerging as a must-have device.
Travellers from the Americas and Asia Pacific are in the vanguard, with 75% and 71%, respectively, keen to embrace innovation. Europeans, on the other hand, are warier of the changes – 7% of them stating a reluctance to embrace travel innovation versus 5% of Asia Pacific and 3% of Americas travellers.
Despite the fact that it is tempting to assume that younger age is a big factor when it comes to innovation acceptance, the results of this survey prove the opposite. Only Asia Pacific millennials score higher: 79% versus 75% of Generation X and 60% of Boomers.
In the Americas, Gen X travellers lead the way (78%), followed by millennials (76%) and boomers (70%), and in Europe millennials rank last at 64% after the two other generations at 67% each.
“Technological innovation is the future, and frequent business travellers are already benefitting from its potential,” said Andrew Jordan, CWT’s Chief Product and Technology Officer. “Business travellers are people working away from home – so why wouldn’t they want to embrace innovations that make their journeys and their lives easier?”
When travelling for business, the top three most important devices to bring along, according to the research, are cell phones (81%), computers (52%), and portable battery chargers (41%).
Portable chargers have taken over the third place from tablets. In 2017, only 23% of global travellers carried these chargers.
Tablets have dropped on the packing list from 37% (2017) to 32% (2019).
“Staying connected on the road is not a luxury anymore, it is essential requirement, with the number of devices being less important anymore, but rather how to guarantee travellers can be accessible and feel productive throughout their journey,” said Jordan.
Online check-in is both the favourite and most used travel innovation (18% and 45%), followed by:
- Google services (16% and 42%);
- Online booking tools (14% and 44%);
- Mobile travel apps (12% and 41%);
- Fingerprints and retina scans for airport security rather than ID (8% and 16%);
- TSA (Transportation Security Administration) pre-check (6% and 16%);
- Online visa requests (5% and 22%);
- Global Entry (5% and 13%);
- Ride-sharing (5% and 26%); and
- Hotels and/or airports with robot or kiosk receptions (5% and 17%).
The top five countries that embrace travel innovations the most, according to CWT are:
Argentina – 85%
Mexico – 85%
Brazil – 83%
Spain – 83%
Italy – 82%.
The survey was created by CWT and conducted by Artemis Strategy Group between 29 January and 9 February, 2019. Responses were collected from 2,700 business travellers who had travelled for business four or more times in the previous 12 months.