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Business travel stimulates creativity and productivity

Research by CWT, a B2B travel management platform, shows that six in 10 travellers feel more creative and productive when traveling for business.

Millennial travellers are more likely to say that they are more creative and productive when traveling for business. Those in the Americas lead the way (77% feeling more creative and productive), followed closely by those in Asia Pacific (75% feeling more creative and 73% more productive). European millennials rank third (58% and 57% respectively).

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“We are proud to be in a business that helps bring out the best in people,” said Niklas Andreen, executive VP and chief traveller experience officer at CWT. “These findings are not a surprise – travel energizes people, fosters fresh thinking, creates connections – and nothing beats a face-to-face meeting.”

Overall, travellers from Asia Pacific are more likely to have increased creativity (65%) and productivity (64%) compared to travellers from the Americas (58% and 60% respectively) and Europe (53% and 51% respectively).

CWT’s research also shows that six in ten travellers are most productive when working face-to-face and collaborating with colleagues as opposed to working alone (30%) or remotely (14%). Asia Pacific travellers’ productivity benefits the most from working face-to-face: 61% versus 53% for travellers from the Americas and Europe.