Brands at Work has announced that it has acquired creative agency Chorus.
The move brings together two highly specialised forces. Brands at Work anchors the offering with its internal, B2C and B2B engagement for clients including Deloitte, Novartis, and BT.
Chorus injects a dynamic consumer edge, known for orchestrating standout campaigns for legacy brands like Johnnie Walker, Montblanc, and The Macallan. Chorus has built a stellar reputation for combining strategic insight with brave design to create emotion-led brand activations.
Chorus will continue to operate with the same independence, agility and creative edge that has defined its success to date, now backed by the scale and support of the wider Group. Chorus will do so under its own name and leadership, with Cassidy Knowles continuing as founder and managing director.
The aim of the acquisition is to combine experiential marketing with creative communications, with the newly expanded group empowering brands to turn strategy into campaigns and experiences that move people everywhere.
This move also strengthens the Group’s ability to help brands show up consistently across every audience and channel, from employee and B2B engagement through to large-scale consumer activations.
The partnership builds on existing relationships at the leadership level and a shared approach to creativity, collaboration and client work, making this a natural next step for both businesses.
Brands at Work’s co-founder, Karen Kadin said: “We’re bringing these agencies together because they close the gaps for brand engagement. Brands at Work is known for sharp strategy, bold internal and B2B strategic storytelling campaigns and creative content-led experiences that engage audiences from the inside out.”
She added: “Chorus brings a different kind of creative energy. They know how to take an idea and make people feel it. That complements what we do perfectly and creates a more complete and connected offer for clients – internationally and at scale.”
Chorus founder and managing director, Cassidy Knowles added: “We’ve always focused on creating work that people connect with emotionally. Joining Brands at Work Group allows us to build on that, combining strong strategic storytelling with bold creative and a broader global platform.”
The Chorus team will relocate to Brands at Work’s UK office in London Bridge in August.
The move comes just two years after the launch of Brands at Work’s New York office and reflects its commitment to expanding capabilities to meet evolving client needs.
Terms of the transaction were not disclosed.