Birmingham 2022 appoints DRPG as official promotional event services provider for the Commonwealth Games
DRPG, a global creative communications group based in the West Midlands, has been appointed as the official promotional event services provider for the Birmingham 2022 Commonwealth Games.
DRPG has been appointed to support promotional events in the run-up to the Games. DRPG has already worked together with Birmingham 2022 organising committee on the design and launch of the mascot, Perry and on a sports festival to celebrate one year to go until the Games begin.
The Birmingham 2022 Commonwealth Games will see around 4,500 athletes from 72 nations and territories compete in 19 sports across 14 competition venues from 28 July-8 August 2022. As the biggest event to be held in the West Midlands, it is expected to attract more than one million spectators to the city and have a global TV audience of 1.5bn.
The theme of DRPG's campaign is 'Let's Own the Moment', which "creates that wonderful link between the athlete's skill and dedication and the team at DRPG's skill and dedication and will be running throughout the year", says Dale Parmenter, CEO of DRPG.
DRPG will also be sponsoring Birmingham based boxer, Delicious Orie who will be competing in the 2022 Games. Orie said: "I'm grateful to be a part of the DRPG team and family. For me, owning the moment is not about the final moment where the referee raises your hand on the big stage like the Commonwealth Games. For me, it's the little moments, the behind the scenes. It's also about having a great team around you."
Parmenter commented: “As an organisation with a heritage in Hartlebury, we are proud to be part of the West Midlands, but our global presence means the Commonwealth Games is a fantastic fit with our ethos; both a celebration of our diverse, local community and the bringing together of people and countries from all over the world.
“We are really excited to be supporting the Games every step of the way and long into the future as the legacy of the event lives on in Birmingham and beyond. This is a great opportunity for us to fully flex our creative muscles and connect with other key businesses in the region to work together and make this the best Commonwealth Games yet.”
Parmenter added: “Through our own sustainability goals and values, as well as our sustainable event planning promise and CSR Charter review, we wholeheartedly support the missions of Birmingham 2022, including their pledge to deliver carbon-neutral Games.”
Matt Eagles, head of communications at Birmingham 2022, said: “It is great to have DRPG on board as our official promotional event services provider. They are well known for their impressive, highly creative events that not only wow people, but create a lasting impact. Birmingham 2022 is a Games for everyone. Working together with DRPG we want to engage and connect with the nation to build excitement for the Games.”