A new collaboration of best-in-craft event tech suppliers has been launched to make life easier for event planners and marketers, and to help make their events more awesome. The Event Tech Tribe is a collaborative ensemble of businesses that have chosen to work together technically, but more importantly, to co-ordinate at a client level. The Tribe includes mobile app provider ShowGizmo, registration platform Swoogo, onsite specialists TRC, content management system Hubb and audience engagement platform Glisser and is currently focussed on North American, European and Australasian customers. ShowGizmo CEO, Marie-Claire Andrews says “The raw potential of event technology has created an explosion of new companies and innovative products. But, this placed the burden of supplier co-ordination and integration of technologies on already overworked event planners. We aim to solve that – making life easier – saving time as well as money.” Founder and CEO of Swoogo, Leonora Valvo, was the pioneer of the concept. She said: “The Tribe ensures service, technology and data are all connected in a flexible way to make your events world-class. “Data is at the heart of what we all do: technology is just a means to help you create truly ‘intelligent events’ – measurable, repeatable, scalable and evolutionary. TRC founder and chief executive, Greg Lazzaro expressed his excitment about the potential the partnership has for his customers. He said: “Ultimately, this is about excellent events. Building these strong relationships with key partners means we can continue to offer innovation after innovation” He adds, “And the best bit is we’re flexible, we’re independent, and we’re complementary. We can help whether you need to work with two of us or all of us” The Tribe is launching with a webinar on 25th January and presentations from Tribe members around the country, with a roadshow scheduled for March/April.