In its inaugural year, full-service event partner asembl.group has secured and delivered several collaborative projects making full use of its independent agencies, including four global flagship brand experiences.
The group’s partners report that they have delivered 300 projects across 35+ countries and achieved a combined turnover of £37.5m.
The concept of the group was to challenge what they perceived as a traditional fragmented approach to supplier relationships (and overall event management). It is formed of nine specialist agencies employing over 120 professionals.
asembl CEO and co-founder Gavin Farley says: “To see the group expand and grow in the way it has over the last year has been something I honestly couldn’t have dreamt up any better.”
Some of the pain points the group aims to address include inconsistent communication across suppliers, quality gaps between different service providers, budget complications from various mark-ups and coordination challenges in multi-location events.
Jack Lamacraft, co-founder and global MD of The Park, said: “For our clients, the real value lies in knowing they’re working with genuine experts. Looking ahead, I see huge potential for the group.”