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Appetite for live events “stronger than ever” says Manchester Central

Manchester Central said enquiries for 2022 events have picked up at a “promising pace” in January, with interest levels back up to expected autumn 2021 levels.

The exhibition and conference centre currently has more than 110 events, both new and established, booked into its 2022 calendar.

The venue is currently preparing to host fitness event Hyrox Manchester, which is expected to attract around 1,500 delegates from across Europe on 29 January.

While Manchester Central CEO Shaun Hinds said he recognises some uncertainty in the sector, he added that this is a “temporary dip” in confidence as the venue continues a “strong upward trajectory”.

Hinds said: “We believe that clients and delegates will feel assured when the working from home guidance is lifted and from what we saw in November, it’s clear that the appetite and eagerness for a full return to live events is stronger than ever.”

Manchester Central’s planned events for February include Future Cheer, Bricktastic and Built Environment’s Northern Powerhouse Economic Growth Conference.

Across the public-facing events in February, Manchester Central is expecting to welcome around 10,000 delegates through its doors. UCAS, Digital City Festival 2022, the North of England Dentistry Show, Northern Restaurant & Bar 2022 and BSAVA Congress all are booked in to the venue.

A small number of the venue’s events in January changed plans as organisers reacted to ‘Plan B’ measures announced in late 2021.