allpoints, the agency and event business-growth advisory and M&A “Sherpa” for creative events and businesses, has announced the launch of its new PR & Marketing Division.
This expansion is marked by onboarding seven premier clients within the past few months: INVNT, INCA Productions, Illusion Design & Construct, The Remarkables, and Connect Live, solidifying its status as a full-spectrum strategic partner for agency leaders within the events and creative industry.
Jhonathan Mendez de Leon, vice president of global marketing and communications, INVNT said: “allpoints seamlessly integrated into our global-to-regional communications strategy, amplifying our presence across EMEA as a high-performance local layer and AI-like extension of our global brain.”
He added: “Together with allpoints, and the brilliant Megan Johnstone-Mackie, we elevated our external visibility efforts, spotlighting our company’s leadership, client work, hypergrowth, and business impact. allpoints helped us extend the reach of our brand storytelling and make our culture-shifting work impossible to ignore. The results aren’t just measurable; they’re momentum with memory…the architecture of legacy.”
Leading the new PR & Marketing division is Megan Johnstone-Mackie, allpoints’ PR & marketing expert, supported by Saffron Sumner, PR & strategy expert.
With a career spanning high-impact communications strategy, earned media excellence, and award-winning campaigns, Johnstone-Mackie is known for amplifying brand narratives and unlocking real growth for creative businesses. At allpoints, she brings the credibility, clarity, and strategic firepower to help agencies be seen, valued, and sought after.
Johnstone-Mackie said: “Direct sales are harder than ever, buyers are more selective, decision-making is slower, and traditional routes to market are saturated. That’s why PR is no longer optional; it’s essential.”
She added: “Agencies can’t just rely on a few announcements or hope their work speaks for itself. PR and Marketing today is about building authority, credibility, and influence, consistently showing up in the right places with the right point of view. When done well, it opens doors long before an RFP is even written, creating trust and visibility that makes every new business conversation easier.”
Founded by Max Fellows, allpoints is a trusted advisor and growth accelerator for agencies, suppliers, venues, and brands.
With nearly 20 years in global events, M&A, and communications, he is a visionary leader, TED speaker, and Co-Founder of the world’s largest event mentoring programme for the events industry, ELEVATE Mentoring. His media presence spans TED, BBC, Sky News, and the Financial Times.
Fellows said: “As I’ve often said, ownership and leadership in any business can be a lonely place. By evolving into PR & Marketing, allpoints now offers an end-to-end suite of services to help support leaders and drive visibility, engagement, and meaningful growth.”
Why this expansion matters
- Holistic Growth Strategy: allpoints now bridges the gap between high-level advisory services and frontline visibility, brand building, and media strategy.
- Client Synergies: The selected launch clients, spanning experiential, corporate, live events, and immersive design, represent sectors where strategic visibility unlocks new business opportunities.
- Strategic Differentiation: With advisory and execution under one roof, allpoints stands out by offering deeply informed, seamless support across both strategy and storytelling.