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Airbnb introduces bespoke travel option Airbnb Luxe

Online property rental marketplace Airbnb has announced the introduction of Airbnb Luxe, a new luxury experience designed to 'make personal and bespoke travel more accessible to everyone'.

Since the company launched in 2008 it has become the go-to platform for millions of travellers and hosts around the world, providing an alternative to the normally hotel-dominated market and resulting in cities like Paris and Barcelona introducing stricter policies on property rental.

Airbnb Luxe will provide access to unique properties around the world, with dedicated trip designers to create bespoke experiences for customers.

Brian Chesky, Airbnb co-founder, CEO and head of community, commented: "Today’s luxury traveller is craving more than just high-end accommodations; they seek transformation and experiences that leave them feeling more connected to each other and to their destination. With Airbnb Luxe we are applying the same approach we’ve used since we launched Airbnb more than 11 years ago — creating local, authentic and magical travel moments now in amazing places to stay — to reimagine the way people think and experience luxury travel."

Each Airbnb Luxe booking will provide 24/7 access to a dedicated, highly trained trip designer who will ensure the stay is tailored to the traveller’s needs every step of the way. This includes supervising booking and check-in, coordinating local bespoke experiences and activities, and arranging services from childcare, to private chefs to in-house massage therapists.

At launch the service will feature more than 2,000 handpicked homes around the world, which have passed a strict evaluation process.

Image: Te Kahu, Wanaka, New Zealand