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ACC Liverpool lifts the curtains on new feature

ACC Liverpool has increased its flexibility for event layouts with the introduction of a new draping system. 

The venues says the installation in M&S Bank Arena, part of the event campus, will “provide a wider range of easily configurable layout options” through the use of up-stage blacks, straight line drapes and the ability to mask all, or parts of, the upper-tiered seating as well as dividing the arena in two. 

It will create different formats within the venue such as plenaries and separate areas suitable for exhibitions or dinners.  The new layout options include tiered seating available for 600 to 3,000 delegates, banqueting from 500 to 1,400 guests and cabaret meeting space for 350 up to 1,140.   

Adrian Evans, assistant director of conference and exhibition sales, said: “An upper drape track masks all the upper tiers of the arena which creates a more intimate feel for conferences with a plenary, an exhibition, a banquet or an experiential element for example. 

“The second part of the system is a tracking drape line that divides the space into two separate areas, running up and down the arena floor to enable a variety of different configurations so we are not restricted to one location.  We can position this wherever it is required, and we can deal with any changes smoothly and efficiently. 

ACC Liverpool has held mutliple conferences in the arena including the Royal College of Nursing, NHS Confederation and BBC Studios Showcase which has taken place for the past eight years, transforming the arena for spectacular dinners.