80% of eventprofs want Wi-Fi industry standard
More 80% of hospitality and events professionals want a transparent industry standard that is clear on service levels for Wi-Fi. Nearly all (90%). believe that the industry would benefit from standardised pricing for Wi-Fi that offers a fair market.
Typical pain points for meeting planners include slow Wi-Fi speeds for basic tasks (65%), lack of coverage in key event areas (63%) and bandwidth issues when delegated collectively try and connect at the same time (59%).
Over half (53%), would be willing to pay for dedicated speed for an event, with 66% separately paying for a dedicated Wi-Fi name and password in the past 12 months.
88% of responses wish to see free delegate Wi-Fi included as part of the conference package.
The most common way to research Wi-Fi availability at a venue was either through venues making suitable recommendations based on the total number of delegates (61%), or with an event organiser enquiring (44%).
Delegates being able to check emails was the commonly listed use for Wi-Fi at events, with over 80% saying it was the main reason. Real-time audience interaction via an app placed second with 74%, while allowing event teams to check emails and content for the show with
Summing up the results, Adam Parry (picture above right), editor of Event Industry News said: “The first thing we try to do when arriving at a venue is to log on to the internet. This is now clearly reflected in business decisions, with event organisers refusing to book a venue if the Wi-Fi is not first class.
“Unfortunately, there still remains a disparity between expectation and standard. Agents and venues are all in agreement that there needs to be a global industry standard on pricing and servicing. Included should be buyer transparency regarding their service requirements and transparency with venues regarding their technology capabilities.”
Caleb Parker (pictured above left), tech and innovation chair at HBAA and host of The Future in 15 Show added: “This is just the beginning of an important industry-wide discussion. Wi-Fi is like oxygen to event participants but providing the right level of service at the right price isn’t a simple one-size fits all solution. I hope this spurs our industry’s experts to share their thoughts in a public forum either online or at future events like this one. We’ll continue the discussion on 7 November at Event Tech Live.”