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Hallmark Hotels launches new system for small meetings

Hallmark Hotels has launched a new online system, which it says will make conference meeting room bookings for up to 20 delegates quicker than ever, for a new generation of last-minute organisers.  

The new system was introduced after the chain saw a 15% increase in online enquiries.  

On the initiative, Debbie Neate, head of marketing said: “Hotel bedroom reservation systems continue to develop, to streamline processes and be more efficient. However, meeting booking tools do lag. Many meeting organisers told us that, although more detailed online meeting booking systems have their place and value, they can take a lot of time to complete, especially when the organiser is time poor. Also, they don’t necessarily always save time for the venue team that receives the online booking.  

“Our system has been designed to simplify this process for the organiser and for our teams, saving the organiser time in the enquiry process.  For ease, our teams will also follow-up with the organiser post booking to ensure everything is delivered to spec.”  

Small group meetings account for almost 50% of all Hallmark Hotels’ online meeting queries, prompting its team to develop the bespoke system. The online process includes an opportunity to select room hire only or a ‘Delegate Hire Rate’, which automatically populates booking requests with tea/coffee breaks and meals at popular times, as well as AV equipment as standard. 

Neate went on to say the system can be tweaked and personalised to suit user needs.