Creative Technology starts 24-hour news channel
Creative Technology (CT) UK and Spain delivered a 24-hour news channel Mobile World Live TV (MWLTV) at GSMA.
The channel provides continuous coverage to remote and local delegates from a central news and information hub at the event. The project involved collaboration between CT’s UK and Spain-based teams that allowed for onsite footage to be transmitted to off-site attendees.
Chris Greetham-Ellis, senior project manager at CTUK, said: “It was a very different approach to MWLTV this year which required some creative thinking and a change in mindset to achieve. The crew did a sterling job, and the client was extremely pleased with the outcome.
“It was acknowledged that we would likely continue with this workflow going forward due to the commercial and environmental benefits gained from not moving crew across Europe for the event. All in all, the event was a huge success which couldn’t have been achieved without the incredible delivery team and all of those behind the scenes in the operational departments.”