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Alex Morrisroe

New commercial director at Make Events

Cheadle Hulme-based agency Make Events has named the first member of its new senior management team, with the appointment of Alex Morrisroe. 

Morrisroe moves from Smart Live, part of the Smart Group, where he held the position of sales and marketing director. Prior to Smart, he spent 12 years at Concerto Group working with numerous divisions including Concerto Live (now Clive Agency), where he was their head of client services.

Founder and MD of Make Events, Holly Moore, announced earlier in the year that the agency’s year-end figures would be up 131%, following a brand reposition last June and multiple new client wins including, The Hut Group, Puma and Swinton.

Moore said: “We embarked on a rigorous talent search for this new team and we were blown away by the talent that applied. The appointment of commercial director is in line with our growth strategy and Alex’s knowledge of the industry blew us away.” 

Morrisroe said: “Make Events have been on my radar for some time because of the amazing work they have been delivering and the clients they work with, so when the opportunity came up to join the team it was an easy decision. 

“I plan to bring my experience working within leading agencies and with major brands to help grow the business.”