Make Events expands senior team again
North-West-based events agency Make Events has announced the appointment of a new client services director to oversee the delivery of the company’s five-year development plan.
Philippa Cassidy brings over 14’ years of marketing, communications, and event experience working with clients across multiple sectors. She moves from The Fresh Group, with her most recent position being group services director.
Cassidy will join the recently formed senior management team at Make Events, which also includes the newly appointed Alex Morrisroe, as commercial director. The recently formed board has been created to support Make Events’ growth ambitions and aspiration to be the number one event partner for the North’s household names.
Founder and managing director Holly Moore announced earlier in the year that the year-end figures are up 160%, following a brand reposition in June and multiple new client wins including, The Hut Group, Puma and Swinton.
Moore said: “As our creative event delivery team grew, we needed a highly experienced people manager that could grow and develop our talent. It was essential that the appointed person was also highly creative and had worked on large-scale events.
“Myself, Philipa and Alex will focus on producing innovative event strategies for our clients teamed with the ultimate customer experience. We will also be developing our ultimate employee experience through our company culture.”
Cassidy added: “I am delighted to join the Make Events team at such an exciting time in the company’s development. I can’t wait to use my experience to drive the strategic growth and vision of the business to deliver the ultimate experience both for our clients and our amazing team. This is just the start of exciting journey for Make Events and I am thrilled to be part of it.”