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David Heron joins Yellow Fish

David Heron joins Yellow Fish

Brand experience agency Yellow Fish has appointed David Heron as its new director.

In his new role, Heron (pictured) will work closely with the Yellow Fish team on challenging briefs and pushing creative boundaries to find innovative solutions that help clients meet new challenges and connect with their audiences across all channels.

Industry experience

Having previously worked as co-head of the Black Tomato Agency for 10 years, Heron has a reputation for challenging convention. He has also delivered unique programmes for high-profile global clients, from exclusive private island buy-outs to VIP Everest adventures.

Since leaving the business in the summer of 2021, Heron has spent the past year supporting several destinations and experiences to strategically develop their product offerings. The primary focus of this work was to identify and evolve live event solutions to combat the negative impact of remote working and the erosion of business culture, as well as the need to accelerate and move towards more sustainable options.

Commenting on his new role, he said: “I’m fortunate and excited to have the opportunity to join such a talented and experienced team at Yellow Fish. It’s an incredibly exciting time for the industry – events are changing and I’m looking forward to helping shape a new era for Yellow Fish to build on the incredible legacy handed on by its founder Maria Valentine."

Laura Pace, owner and MD, Yellow Fish, commented: “I believe that as an agency, we need to challenge our clients’ briefs and push for new solutions that haven’t been presented a million times before – in events, experiential, incentives, reward and recognition, brand strategy, and everything we do. David shares that vision and we are on the same wavelength creatively because we are both prepared to push for something different and better rather than offer solutions that are already out there.”