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Eventbrite launches new marketing service Eventbrite Boost

Eventbrite has launched a new marketing service aimed at event organisers, Eventbrite Boost.

Eventbrite Boost provides tools for organisers to increase their following on social networks, create branded emails and marketing materials, promote their events on social media, track ticket sales, and optimise and automate their advertising.

It features real-time dashboards which give recommendations on the best marketing campaigns to run based on when people are most likely to buy tickets, as well as providing insights into how these campaigns are working.

A budget optimiser also ensures that advertising money is automatically reallocated to the best performing channels.

A recent survey conducted for Eventbrite by YouGov found the majority (55%) of people attending events with Eventbrite said they found out about it through social media.

Tamara Mendelsohn, chief marketing officer at Eventbrite, said: “We know event creators are eager to market their events, reach new audiences and increase attendance, especially as they relaunch their in-person event businesses.

“There are many different marketing tools available, but none are built specifically to promote events, and it can be intimidating to try to figure out which to use and how to use them.

“We created Eventbrite Boost to reduce complexity and help event creators save time and money by automating their marketing campaigns, so they can grow their audiences while focusing on what they do best: producing and hosting awesome experiences that bring their communities together.”