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A camera crew filming at the Saatchi gallery

Now playing

Event production agency, Broadsword Event House, has created a showcase for its virtual and hybrid events that is designed to challenge the traditional event format.   

Collaboration was at the heart of the project, and by working with the Saatchi gallery as venue and multiple event suppliers, Broadsword produced and directed a short film on the new post-Covid challenges organisers and suppliers are facing.  

‘Now Playing’ was created and designed to show the possibilities of a broadcast style format, with interviews and presentations filmed alongside a professional host from multiple locations within the gallery and some interviewees joining via video link. 

Those participating included Anthony Coleridge, head of events at Saatchi, who hosted the event and Suzanne Costello, head of events at the Advertising Association who spoke about the challenges of taking live events online.  Strikingly, the tone is overwhelmingly positive – with most of the focus on the opportunities for innovation using event technology. 

Anna Green, MD of Broadsword, said: “I’m so proud to be a part of the UK events industry. The way the community has responded to Covid-19, everyone collaborating and supporting each other has been what’s kept us all going. The switch to virtual has been pretty radical, it’s had to be, but we are definitely working on a model that will enable the events of the future, for the audiences of the future, which is exciting.”  

‘Now Playing’ is available to access by clicking here.