Community campaign launched to encourage business events in North East England
Venues, hotels, and event service providers from across North East England have come together to launch a new campaign to help support the recovery of the business events industry within the region.
Organised by NewcastleGateshead Convention Bureau, #ItsTyneToMeetAgain has been launched today (1 September) to "engage and inspire audiences, and build confidence to encourage organisers to start planning again".
The business events industry within the North East generates £150m a year of revenue for the businesses of NewcastleGateshead and supports thousands of jobs.
Following the Government allowing business events to restart from 1 October, NewcastleGateshead Convention Bureau is encouraging partners and stakeholders to get behind #ItsTyneToMeetAgain.
The grassroots social media led campaign focuses on employees in the sector creating video and photography via their smartphones to promote events spaces, the staff working there and the measures they have taken to ensure staff and visitor safety.
All the businesses taking part in the campaign, which include Newcastle and Northumbria Universities, Newcastle United Football Club, LNER and Newcastle Castle have gained the VisitBritain “We’re Good To Go” industry accreditation, which demonstrates that they have taken measures to be Covid-19 secure.
Director of business events at NewcastleGateshead Convention Bureau, Paul Szomoru, said: “Like much of the tourism economy, business events have been completely decimated by the Covid-19 pandemic. Now that the industry has been given the green light for October, it’s imperative we work together to build confidence with event organisers, to show them that venues and support service providers in NewcastleGateshead and North East England are ready to welcome them back and to host brilliant events in a safe environment.
“It’s fantastic to see the business events community come together to show solidarity and to create the content for It’s Tyne To Meet Again. The campaign has been launched with no budget, with most of the content created and edited on smartphones by frontline workers.”
NewcastleGateshead Convention Bureau is urging the business events community to support the campaign, which is targeted at event planners, agents and professional conference organisers.
Lisa Crocker, general manager of Staybridge Suites and co-chair of the North East Hotels Association, added: “Hotels and venues across North East England rely on business events. We love hosting meetings, conferences and events which see us welcoming and hosting business travellers from across the country and the world. It’s Tyne To Meet Again is a wonderful initiative and opportunity for the business community to come together and do something proactive - we are stronger collectively than on our own.”