Return of live: what's key for our event strategy?
CN30 under Thirty winner Rachael Kenny runs the rule over what will matter to brands' event strategies.
The return of live events is underway, but it might be a while before we really see it start to pick up. However, that doesn't mean we can stop thinking about innovative ways to get people back together. Brands and companies will be putting a lot on the line for their first events, but they have to be careful with their image and the need to balance the risk between the demand for an in-person event and the possibility for someone testing positive for Covid-19...
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