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Building back better

Fiona Pelham, who works with UN on matters relating to sustainability, shares four steps the UK can take towards becoming a world leader in events.

What is the solution to the economic environmental, equality and health crises being faced? The UK events industry. The pandemic has created an opportunity for the UK event sector to be a world leading example of #buildbackbetter. Let us imagine the future. At COP26 the UK prime minister could announce something like: "In the UK, we are proud to be able to demonstrate how a sector destroyed by Covid-19 has been rebuilt and how the UK event sector will continue to be a world leader...

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