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Mather & Co supports the redevelopment of The R&A World Golf Museum
Design consultancy Mather & Co has supported the re-design of the interactive R&A World Golf Museum, formerly known as British Golf Museum, in St Andrews.
Responsible for several key areas of the Museum’s re-design Mather & Co worked alongside The R&A’s curators to develop storylines and themes, the 3D design of the exhibition, AV experiences and graphic design.
Leanne Clydesdale, project interpretation sesigner at Mather & Co, said: "Working alongside the team from The R&A, we helped to develop The R&A World Golf Museum content, a project which has been fascinating and exciting.
"It has been a brilliant opportunity to work with a governing sport body, and together we have created a museum which is accessible to both golf lovers and new fans to celebrate the past, present and future of golf. I never thought I would know so much about the sport, but I have really enjoyed learning about it and now I am interested in giving golf a go myself!"
Angela Howe, director, Museum & Heritage at The R&A, said: “Our goal when developing The R&A World Golf Museum was to re-imagine the golf heritage experience; making it appealing to established golf fans whilst attracting and educating those new to the sport.
“The refurbishment of the galleries provides a modern back drop for people to learn about golf’s heritage via immersive, interactive and interesting exhibits.
“We are looking forward to opening on the 21 June and welcoming guests to enjoy all that The R&A World Golf Museum has to offer.’’
The R&A World Golf Museum presents the story of golf through six new thematic zones, each designed to engage and entertain through experiential video displays.
Visitors can view the oldest golf clubs in the world, learn to play golf with major champion Catriona Matthew, have a go at putting under pressure in a new digital experience and experience the heritage of The Open in a new projection show.
The collection of over 16,000 items held in St Andrews tells the story of golf from its invention in Scotland in the 15th century to the global sport it is today.
