Strategy with a smyle
Martin Fullard pays a visit to experiential agency Smyle's HQ to learn what makes them tick.
I have always found that the best way to get to know an agency is to go and meet them in person. That's not been possible for most of the past 18 months, but when the opportunity to visit Smyle's HQ came along, I just had to take it.
Smyle is led by group executive director Rick Stainton, who many of you will also know as the man behind One Industry One Voice. But for once, I had the chance to talk to him about the day job, rather than bring the world to rights...
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