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How the UK's venue sector is preparing to return stronger

HBAA venue members Gareth Warnock, group sales director at De Vere, and Louisa Watson, director of marketing at Wyboston Lakes Resort, look towards recovery.

Casting an eye back to March 2020, when the Government pulled the plug on business events and gatherings of all kinds, many venues, conference centres and hotels had to close their doors, uncertain when they would reopen. It was a challenging new, unexpected experience. Yet, it sparked a wave of positive change, innovation, diversification, and strategic resilience which has underpinned the UK venue sector's response to the pandemic...

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