By Andrew Needham, Headbox. Inefficiency is what drives businesses to create better products. Is there a way of doing the same thing more quickly? Or more cheaply? Or, most importantly, more easily? These are the questions businesses have to constantly ask themselves to stay at the forefront of the market. And the ultimate drivers behind these demands, the consumers, are the millennials. These are the same people who will take an Uber home from drinks late on a Saturday night, watch box sets on Netflix, order Deliveroo and book their next holiday on Airbnb. They are the biggest critics of products that don’t do what they say they should, or work in the most effective way possible. And technology is today’s medium for creating more efficient products. It is no longer any good to provide something that is clunky and involves too much scope for human error and interference. We learnt long ago that computers can do things far more efficiently than we can. The possibilities for services and products we can produce seems infinite. In general though, it is not about creating totally new products. It is about taking a system or product that is outdated and repurposing it for today’s consumers. Uber has taken the taxi service and put a modern mindset behind it. Airbnb has looked at the hotel industry and taken the concept of hotels to a new level. At HeadBox, it is this concept - the meeting of efficiency and technology - that has helped us to shape our product. We looked at the events industry, and saw a way to make it more accessible, more transparent and more open. On our website, all the information you might need to find out about a venue, including the price, is at your fingertips. We allow our consumers not just to search for a space and book it online, but also to pay for it instantly on our website. This aspect is the norm in so many other industries and is expected by today’s consumers. We are giving consumers the tools to discover new venues, safe in the knowledge that they are helping to repurpose underused space. But most importantly, we are giving them the technology to do it efficiently.