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rgm fest

Creating experiences

Claire Gibson, internal communications and engagement manager at KFC UK&I, explains how the fast food chain's event inspires its delegates with the experiential treatment.

Tell us about the event

We hold our RGM Fest every year, it is our annual opportunity to get all our Restaurant General Managers (RGMs) and other key stakeholders from across the UK and Ireland together. Each year there is around 1,400 to 1,500 participants and the majority of these are RGMs, who are the main audience. The event is a chance to motivate the team with what is to come in the year ahead...

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