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Case study: Careers Masterclass delivers virtual STRETCH conference

Career Masterclass’ STRETCH conference, the career development conference for Black and ethnically diverse professionals, took place virtually on 8 October.

The conference was hosted on immersive virtual experience platform, Airmeet and welcomed over 1,200 delegates from over 10 countries including the UK, the US, Canada, Nigeria, India, UAE and Hong Kong.

Themed ‘Building for the future’, attendees heard from approximately 33 speakers who discussed various topics, from diversity and inclusion to career progression.

Alongside these keynotes, the conference hosted ‘Ask Me Anything’ sessions where attendees could ask experts for advice on CV’s, interviewing skills and more.

The virtual conference also provided attendees with opportunities to network and participate in masterclasses.

Key takeaways

Diversity and inclusion is at the top of the industry’s agenda and it should not be underestimated. 

Commenting on this, Bukola Adisa, CEO of Career Masterclass, said: “One of the pillars that undergirds STRETCH is providing a positive role modelling experience for the Black and ethnically diverse professionals in attendance. This is also why the event is specifically held in Black History Month.

“Listening to practical advice and actionable insights from senior business leaders who look just like them and have overcome the same barriers they are facing leaves them with the confidence to continue to push ahead in their own careers.”

Furthermore, this post-pandemic world has seen the rise of virtual events. Adisa recognises this change and said: “STRETCH 2021 exceeded expectations. Hosting the event virtually was a positive experience all around. It enabled us to have speakers and attendees from across the globe at the event with just a few clicks.

“One of the highlights of the virtual event was an AI-powered speed networking session where participants were matched with partners to chat with for three minutes each. Technology made this a very seamless experience."