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Top Banana "hopeful" as clients proceed with summer events

Creative agency Top Banana has said reported an uptick in client bookings in June and July, but says most corporates continue to wait until September.

Richard Bridge, the agency’s founder and CEO, said they remained hopeful yet cautious.

“It’s been a rollercoaster ride for us all and it’s still not quite over yet. However, entering Step 3 of the government roadmap is definitely the light at the end of the tunnel we all needed and has got conversations going again around the return to live events,” Bridge told Conference News. “We have a number of live client events in June/July but see the majority are playing it safe and waiting for September onwards when we will hopefully be in a much safer, stronger position. Until then, we will continue finding the right solutions to suit our clients’ needs, whether that’s live, virtual or hybrid.” 

Boost to team morale

When asked what the news of the entering Step 3 meant to Top Banana, Bridge said, despite the team embracing virtual and hybrid, they were looking forward to the return of live.

“Nothing beats the buzz and adrenaline of a live event and the feeling you share with your team when it’s finished and all the long hours on site are worth it when you have a happy client,” he said. “We’re working hard to get everything in place to ensure we put safety at the heart of everything we do and make sure our clients and their delegates feel safe. That’s our number one priority.

“We’re excited to take our new skills, technology and feedback from the virtual world and use them to create even more incredible live experiences. It’s an exciting future after a challenging year for so many.”

On client sentiment, Bridge added: “We understand that every client is different and will return to live events in their own way and at their own pace. We’re excited for the next stage of this adventure we’ve all been on together and look forward to the future of live events.”