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September seen as critical month for events recovery, survey suggests

The UK events industry believes that September 2020 is expected to be the most significant month when it comes to post Covid-19 recovery, as it forecasts a rise in both enquiry and booking levels, according to a survey of events professionals, released 24 April.

The Business Events Sentiment Survey, created by davies tanner and in partnership with the Business Visits and Events Partnership (BVEP), received responses from 556 business events professionals across the UK. The survey was created to assist venues, hotels, destinations and other key sector suppliers in planning recovery activity post the Covid-19 pandemic.

In the survey, 38% of respondents stated September 2020 as the primary month when they expect to see both enquiries and bookings begin to increase, though some believe this will happen sooner, with 12% indicating July as the beginning of the recovery period. A further 10% believe this will be August, with 13% indicating this will begin in October.

In terms of industry-wide recovery, respondents believe that the impact of Covid-19 on the business events industry will be longer lasting. Half of respondents believe that the industry as a whole will not return to any form of normality for at least 12 months, with only 27% believing that this could be achieved within 9-12 months.

The survey provides was completed by corporate planners, associations, agencies, venues and suppliers between 6-14 April, prior to the extension of lockdown measures in the UK.

A free copy of the report can be read here.