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More than 50 venues have achieved AIM Secure Standard, says Meetings Industry Association

Venues are keen to demonstrate their commitment to offering a safe environment when business meetings and events return, the Meetings Industry Association (mia) has said.

Since its launch just over a week ago, the trade association says has been inundated with applications for its new AIM Secure accreditation, despite the Government not yet confirming a restart date for the events industry. Business events remain banned and gatherings of more than 30 are illegal, despite pubs and restaurants now being allowed to operate.

The national quality accreditation for venues, which features vital infection prevention and control protocols, is part of the mia’s package of support to assist the sector with their reopening preparations.

Over 800 AIM accredited venues need to meet the new criteria, to be awarded the increased professional quality standard that demonstrates to buyers their organisation’s pledge to offering a first-class service safely and responsibly for the health of staff and customers.

Jane Longhurst, chief executive of the mia, was understandably pleased with the response from both hotels and venues across the UK, which she noted “clearly appreciate the need to help reassure event buyers that, when we are given the green light, they will be operating safely.”

Longhurst said nearly 50 venues have already achieved the “rigorous” new annual AIM Secure standard. She added: “While those currently going through the process are soon expected to take this figure to the 100 mark, demonstrating the quality of their meeting and events facilities, their commitment to delivering a healthy and hygienic environment, as well as their service delivery and compliance with legislation. At any time during the 12 months they could be asked to allow our independent assessors to visit and review their venue and portfolio of evidence.”

The mia says it will shortly be revealing a further benefit for securing AIM Secure that helps ensure venues remain compliant. More information about achieving AIM Secure can be found here