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SEC to plant a tree for every meeting it hosts at IMEX 2022

The Scottish Event Campus (SEC) has pledged to plant a tree for every meeting the company hosts at IMEX, which takes place next week (31 May – 2 June) at Messe Frankfurt.

The SEC, which recently announced its ambition to achieve net zero by 2030, will also be sharing other sustainable initiatives taking place at the venue since it hosted COP26 last year.

The SEC said it will plant a tree in the Caledonian Forest on behalf of every person that the team meets at IMEX. The business already has an existing relationship with the local charity, Trees for Life, which it has worked with for the last 15 years, contributing to the growth of 170,000. Through the meetings next week, the venue said it is looking to continue to build on that figure. 

The OVO Hydro, one of the three main venues on the SEC campus, became the world’s first arena to achieve the ‘A Greener Arena Certification’. The company has also introduced sustainable ‘stack cups’, available for live events, which will aim to reduce the venue’s carbon emissions by 1,500 tonnes over 10 years. In addition, 100% of the venue's electricity comes from renewable sources.

Kathleen Warden, director of conference sales at the SEC, said: “The Trees for Life initiative at IMEX underlines that we’re threading sustainability into everything we do, from our operations to our sales and marketing. It’s also a way to do something positive for the people we meet at the event.”

The SEC is exhibiting on stand F420 alongside Glasgow Convention Bureau & VisitScotland at IMEX 2022.