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When postponement is not an option
Annabel Eveson, project director at SWM Partners, discusses strategies for events that cannot be cancelled and increasing engagement through virtual
Blogs
Influencer marketing: how to guide
Matt Woods, founder and CEO of digital and influencer marketing agency AFK, explains how influencer marketing can increase brand awareness
The resource gap
Charli Briggs, founder, Eventure, questions the accepted narrative that there is a staffing problem in events
The dangers of ad hoc marketing
Phillip Bacon, director, Bacon Marketing, reveals what makes a good marketing strategy
The metaverse: is it worth it?
Simon Clayton, chief ideas officer, RefTech, details how the metaverse needs development before it can truly impact the events industry
What does the war in Ukraine mean for the events industry?
Tanya Pinchuk, CEO of event tech provider ExpoPlatform says the events industry can make a difference to the future of her motherland if we wake up and stand up
The rise of event technology
Anika Ved of Anika Ved Events and an Eventprofslive member, discusses the pros of emerging technology and how platforms need to keep up with corporate demands
Online access
Gabby Austen-Browne, co-founder of Diversity Ally, talks inclusivity and accessibility at live events
Reconnect the disconnected
Rachel Macaulay, head of Vue conferences and events, says togetherness is key to driving a business forward
Eco-conferencing in Glasgow
Aileen Crawford, head of tourism and conventions, Glasgow Convention Bureau, tells CN how the city is equipped to host sustainable conferences.
