BCD Meetings & Events has announced that it is bringing its strategic and creative agency, The Collective, to Germany, following successful launches in the United States and the United Kingdom.
The move reflects a clear shift in what clients are looking for: more strategically led, content-driven brand experiences.
With The Collective, BCD Meetings & Events brings strategy, creativity, and execution closer together in one integrated approach, helping companies not just communicate their messages but turn them into tangible experiences.
Mikael Ek, managing director EMEA at BCD Meetings and Events said: “Germany is the first market in EMEA where we are establishing The Collective. We’re seeing growing demand for more strategically designed experiences, and this is a natural step in evolving our offering.”
To support the launch, Nils Hartmann joins as head of The Collective Germany. With more than 25 years of international experience, he brings strong expertise in developing brand and communication experiences across different markets.
Having worked across Europe, the US, and Asia, Hartmann has a broad background spanning both project delivery and the development of new business areas and client relationships, making him a valuable addition as The Collective grows in Germany.
Hartmann said: “Experiences have taken on a much more strategic role in recent years. With The Collective, we’re bringing together the capabilities needed to respond to that in a more connected way.”
The launch in Germany marks the beginning of the brand’s expansion across the EMEA region — with further markets likely to follow.