Brand experience agency, onepointfive, has delivered Shopify Connect, a series designed to bring together leading retailers across key European cities through product education, ecosystem collaboration and in-person relationship building.
The multi-city B2B roadshow designed and built by onepointfive ran across Milan, Frankfurt, Paris, London and Madrid, with venues selected and brought to life in the Shopify aesthetic.
Each stop hosted up to 100 guests across keynotes, partner showcases, panel discussions and networking experiences, with an AI content thread focusing on agentic commerce, plus product innovation, partner solutions and real-world commerce growth stories.
The programme combined content sessions with softer, lounge-style staging inspired by Shopify’s brand style, alongside partner pods, point-of-sale (POS) demo stations and hosted networking sessions.
onepointfive created modular touring event kits to fulfil the back-to-back logistics of the event series, enabling fast install and turnaround across all five cities while flexing each build to different venue footprints and enabling city localisation without losing brand consistency.
The agency delivered the experience end-to-end, from scenic systems, partner activations and custom 3D wayfinding to POS demo environments and Shopify customer product distribution, layering in immersive digital-first touchpoints such as NFC and QR enabled badges, interactive point-of-sale moments and unified screen and scenic design built around a bespoke pixel-inspired creative system aligned to Shopify’s visual language.
The approach reflects onepointfive’s philosophy, designing brand experiences for a single, shared attention marketplace where category matters less than human relevance, and where ideas are built to connect with people first, removing the traditional B2B segmentation.
Rob Pryce, co-founder at onepointfive, said :“Shopify Connect is a great example of how B2B brand experiences are evolving, of course they need to be informative and commercially focused, but it’s also increasingly important that they are designed with the same care and energy as consumer events.”
Pryce added: “Our challenge was to create a touring format that felt consistent and premium across five very different cities, while staying modular, efficient and fast to deploy. It shows how the right creative system and production approach can scale across markets without losing impact, and how live experiences continue to play a critical role in building real business relationships to drive sales.”
