Brand experience agency, Cheerful Twentyfirst, has announced the promotion of senior talent Georgina Burrows to the newly created role of global strategy director.
In this new position, Burrows will be responsible for driving strategic consistency across Cheerful Twentyfirst’s client portfolio.
Following a four-year, successful audience strategy at Sport Beach, Burrows will play a critical role in expanding the agency’s Audience Above All approach, connecting insights with new partnerships and broader opportunities to solve client challenges.
Additionally, Burrows steps into a management position to lead an integrated team of experts across marketing, delivery and client services to ensure value and ROI.
Speaking on the promotion, Steve Quah, CEO of Cheerful Twentyfirst, said: “Georgina joined us in 2021 as a trusted strategist on some of our biggest global accounts. Since then, she has gone from strength to strength, leading winning pitches and expanding our strategic thought leadership.”
Quah added: “As our clients’ challenges become more complex, our responsibility is to bring sharper thinking, deeper insight and clearer commercial outcomes to the table.”
This senior promotion also follows the launch of Cheerful Twentyfirst’s new I.P. The Audience Playbook™, a framework of behavioural science, their own strategic research and decades of live event experience to differentiate this brand experience agency from any other in the market.