London-based agency 2Heads has been acquired by Spiro, the global experiential agency within the GES family of companies. The deal expands Spiro’s creative capacity in the UK and Europe. It also increases 2Heads’ access to global delivery through the wider GES network.
The agencies will continue to serve brand clients across exhibitions, live events and digital experience projects. They plan to combine design, technology and content teams across regions, enabling joint work on large, multi-market briefs.
Paul Godwin, managing director, 2Heads said: “For more than four decades, 2Heads has championed the power of creativity and innovation to augment the brand experience and transform how household names connect with people. Joining Spiro allows us to amplify that vision on a global scale, expanding what’s possible for our clients while staying true to the craft, culture, and partnership that define who we are.”
Jeff Stelmach, global president of Spiro added: “2Heads shares our belief in the power of creativity and innovation to connect brands and people. Together, we’ll build on that shared vision by exploring new ways to deliver impactful, strategic creative experiences while ensuring continuity for the clients and teams that make both agencies exceptional. This partnership expands our global presence and gives 2Heads’ clients access to Spiro’s worldwide scale, enabling us to deliver extraordinary experiences wherever their audiences are.”
Derek Linde, CEO of GES, said the integration “reflects our commitment to expanding GES’s global experiential capabilities”. He noted that combining teams would create “a more comprehensive and connected ecosystem that drives growth for clients worldwide”.
2Heads was founded in London and later opened offices in Los Angeles and Montreal. The agency develops design-led experiences for clients in aerospace, media, technology and consumer sectors. Its team covers creative development, digital content, interactive technology and production.
The partnership gives 2Heads broader international reach and access to additional specialist skills. It also links the company into Spiro’s global infrastructure across design, fabrication and event delivery. Both agencies say they will maintain existing client relationships and continue operating with their current teams.