Legends Global has hosted a dozen senior MICE buyers on a familiarisation trip across four Yorkshire venues to demonstrate its single-contract model for multi-site events.
The showcase featured York Barbican, Connexin Live in Hull, Sheffield City Hall and First Direct Arena in Leeds. Buyers were shown how one centralised team manages planning, contracting and delivery across venues that handle corporate meetings, conferences, exhibitions and arena-scale events.
The programme included venue briefings, operational walkthroughs and hospitality elements. Buyers travelled between venues on the Yorkshire Party Bus, attended a Tom Grennan concert from a VIP box in Leeds, and took part in ballroom dancing at Sheffield City Hall.
York Barbican was positioned as a city-centre venue for conferences, awards and live performance. Connexin Live features one of Europe’s largest folding walls, which can create a standalone conference space with adjacent exhibition or catering areas. Sheffield City Hall offered heritage architecture for association events. First Direct Arena has 2,500sqm of flat floor space for exhibitions.
Amy King, head of exhibitions and live events UK venues at Legends Global, said: “From the first enquiry to the final debrief, buyers tell us they want service, consistency and confidence. This Yorkshire showcase proved exactly that, four distinct venues, one integrated team.”
She added: “With unified standards, shared data and a single point of contact, we make multi venue itineraries simpler to place and stronger to deliver. While this programme focused on Yorkshire, the same one stop model spans Legends Global venues across the rest of the UK including London, Manchester and Newcastle, as well as key European cities.”
The wider Yorkshire portfolio also includes Utilita Arena Sheffield. Legends Global operates venues across the UK and in several European cities under the same centralised model.