International events, venues and sports advisory business, Trivandi has acquired Beyond the Pitch, a specialist elite sport advisory business founded by the former Premier League executives who led the planning, financing and construction of Everton FC’s new £800m Hill Dickinson Stadium.
The acquisition brings football boardroom experience into Trivandi’s global advisory, design and delivery business. It also sees Trivandi open its sixth office, on campus at Liverpool Hope University, alongside a new Memorandum of Understanding with the university to connect academic research with real-world delivery in sport, venues and major events.
The acquisition strengthens Trivandi Group’s ability to support clients from early strategy and investment decisions through to delivery and long-term impact. By combining Beyond the Pitch’s football boardroom experience with Trivandi’s global advisory, design and delivery expertise, the group delivers an integrated end-to-end service offering. Trivandi says its approach is designed to close the gap between strategy and delivery, giving clients advice that is practical, joined up and grounded in real-world experience.
The two-way partnership allows academic research and data-driven insights to feed directly into the sport and event industry. Simultaneously, LHU students will gain hands-on exposure to major sports consulting, bringing practical experience back into the classroom and opening up local career pathways to support the next generation of sport and event professionals.
The integrated Trivandi and Beyond the Pitch team are already working together on complex sports projects. Recent work has included providing ongoing delivery of strategic infrastructure projects and business planning within professional cricket.
James Bulley OBE, CEO and co-founder of Trivandi, said: “Sport is attracting more investment than ever but investment alone does not create value. Clients need people who have experienced what it actually takes to turn vision into long-term commercial and operational value. Beyond the Pitch brings first-hand experience from inside elite sport, including club leadership, major stadium development, finance, commercial growth and investment. This acquisition supports investors and owners to make better investment decisions, optimise assets and create long-term value.
“Liverpool is a city with sport, culture and major events in its DNA. Through our new office at Liverpool Hope University, we can bring leading edge research and data insights into our advisory offer, while helping build the next generation of sport and event professionals.”
